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Responsive Web Design

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Responsive Web Design

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 Media Extensions, an extension of the @media rule, in the following ways:

  • The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
  • Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing elements.
  • Media Queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.responsive-web-01-en

As technology expands the need to stay up to date with your users viewing choices are critical in keeping your customer engaged.  Todays users are using tablets and mobile devices more than ever the demographics on this are clear and this applies to all genders and age groups.  When someone wants information they simply reach for the phone and google the answer.  What responsive design does is automatically resize your website to accommodate all devices and browsers so that your website will be user friendly and provide your customer the most intuitive experience that is currently available.

Regardless of whether or not you want a new responsive web design theme, or simply convert your existing website to a responsive theme, the only option that you should consider is one of these two.  Doing nothing simply means that you will be losing market share and providing your competition with an opportunity to capture the business you worked so hard for.

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